Meet the Mod Squad: Besidone Amoruwa

Get to know our Modernism Week 2023 Mod Squad, Instagram executive Besidone Amoruwa.

Modernism Week is just around the corner, and we’re excited to welcome a new Mod Squad to take us behind the scenes of the ultimate celebration of midcentury architecture, design, culture, and more. Over the next few days, we’ll be introducing each member on Instagram.

Today’s Mod Squad is Besidone Amoruwa, an executive on the Innovation Partnerships team at Instagram (part of Meta), working to inspire the next generation of creatives across the platform.

As an executive, Besidone is focused on discovering emerging creatives, helping them build their brands on the Instagram platform, encouraging them to share their stories and passions digitally, and supporting their efforts to deepen their relationships with their communities.  

As a manager of creative talent, she used her super power of strategy in business development focused on talent and brands. Her strong ability to build relationships has developed into key partnerships and growing the business of some of the world’s largest creators. Prior to joining Instagram, Besidone worked as an agent at LA Models and then moved on to launch REVOLT where she was the Consumer Marketing Director for the music television network. Following that, she pursued her passion of branding and digital media, and landed in a role where she led the rebrand and launch for M&P Digital Agency (formerly Melrose and Park), which debuted as part of StyleHaul. In her role at M&P, she managed a full roster of digital beauty influencers across tv, digital, music and lifestyle. As a 1st generation American and Nigerian from Itsekiri tribe in Warri, Delta State, she believes in the power of a single story and the importance of diversity and representation in media.

Read on to see what “modernism” means to Besidone.

BA: “Modernism means to me a space in time that captures a culture, a moment and tells a story of an artist and their technique.”

BA: “Modernism is a point of view dictated by a perspective, trained by an artist’s eye that holds the viewer captive in a moment of time.”

BA: “Modernism brings such a unique individual perspective and cultural value that still stands its time today. It tells stories, transports you to places like a sweet conversation.”

Follow Besidone at @besidone for more design inspiration during Modernism Week 2023.

Images courtesy of Besidone Amoruwa.