Modernism Week is just around the corner (February 15-25, 2024), and we’re excited to welcome a new Mod Squad to take us behind the scenes of the ultimate celebration of midcentury architecture, design, culture, and more.
Our next Mod Squad is an alum who first attended Modernism Week in 2017, and returns this year to share all the behind-the-scenes midcentury goodness! Read on to learn more about media maven Taylor Loren.
Taylor spent her 15 year career in brand marketing, focused on building and telling a brand’s story through content on social media and organic marketing channels.
Formerly a marketing director, she is now self-employed as a brand marketing consultant working with clients in e-commerce, media, and SaaS. As the former Head of Marketing at Girlboss and Director of Content Marketing at Later.com, as well as the desert’s newest resident, Taylor will be bringing her eye for design and love for all things midcentury modern to this year’s Modernism Week.
Read on to see what “modernism” means to Taylor.
TL: “Modernism to me is The Sandpiper in Palm Desert, it’s one of my favorite places in the world because it feels like Krisel created this perfect little bubble of communal living. I’ve stayed in multiple ‘circles’ and I love how you can see the design evolution through the years, starting with circle 1 in 1958 and ending with circle 18 in 1969.
TL: “Modernism to me is a feeling of tranquility, like taking a deep sigh of relief when you get home and everything looks and feels just as it should. I love visiting the Altadena Library just for that reason, the classic midcentury modern design creates a quiet and peaceful feeling as you’re nestled among literature. It’s a safe and peaceful escape from the big city!”
TL: “When I think of modernism, I think of COLOR! 🎨 I love incorporating color into my home and my style, and the desert provides the perfect backdrop for bold pops of color amongst the clean lines of mid-century modern architecture. One of my favorite things about visiting #modernismweek is getting to live colorfully all weekend long!”
Follow Taylor at @taylor.loren for more design inspiration during Modernism Week 2024.