Modernism Week’s annual idea space has three names this year. Whether you call it the Social House, a Featured Home, or the Hidden Frey, this is what you need to know and how to see it.
The Modernism Week Social House is an annual idea space where midcentury meets new century, and where design is sympathetic to preservation while still pushing progressive. This year, the Hidden Frey embodies these tenets. Plucked from obscurity and restored to its former stateliness with modern panache by Thomboy Properties, this immaculately designed domicile is not to missed. This is how you can see it.
Hang out with Hunker at the Hidden Frey on Saturday
Be among the first to see the Hidden Frey before the home is opened to the public for tours. Explore and preview this Frey-designed residence and stick around for a court-side conversation with Hunker on new century modernism and the rise of always-on design. Featured panelists include Angie Myung (Co-Founder and Creative Director of Poketo), Beatrice Fischer-Block (CEO and Co-Founder of Hutch), and Gareth Payne (Head of Interior Design at Design Research Studio ). This lively discussion will be moderated by Hunker’s VP of Content, Eve Epstein. Tickets available here.
Public Tours of the Hidden Frey
Join us for a weekday tour of the Hidden Frey. If you’re a fan of denim, Junk Food and Levi’s will co-host a vintage denim and custom tailoring pop-up shop with artist Shawn Savage. Guests will be invited to bring their own vintage denim or score some new goodies and have them custom embroidered on-site at the pop-up tailor shop. Limited edition Modernism Week x Shawn Savage and event-exclusive pins and patches will also be available. Tour the Hidden Frey then head home with a Shawn Savage Frey Head! Tickets available here for multiple dates and times, Sunday through Tuesday.
Evening Reception at the Hidden Frey
Get a ticket to the world premiere of “Albert Frey: Part 1 – The Architectural Envoy” and post-party at the Hidden Frey for cocktails court-side at dusk. Have a total Frey immersion experience. Tickets are still available here.
Special thanks to the sponsors of Modernism Week Social House: Dunn-Edwards, Room & Board, Levi’s, Tees+Jeans, and Hunker.
