Modernism Week 2016 Highlights

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Missed Modernism Week 2016? Here’s a recap from some of this year’s top events.

From a glamorous Old Hollywood-themed Opening Night Party to a Last Call with Charles Phoenix, Modernism Week 2016 was filled with non-stop tours, lectures, films, parties, shopping, and so much more.

Over 77,500 attendees visited Palm Springs, an increase of more than 30% over last year’s attendance. Highlighting midcentury modern design, architecture, art, fashion and culture in Palm Springs, the 11-day festival generated an estimated $28.6 million in revenue for area hotels, shops, restaurants, and other local businesses from Palm Springs to Indian Wells and beyond. More than $1 million of the proceeds generated by ticket sales from this year’s event went directly back to community neighborhoods and partner organizations, a new record for Modernism Week. This was an estimated 15% increase over the amount generated for these organizations last year. In addition, CAMP, Modernism Week’s ‘Community and Meeting Place’ and headquarters for tours and events, saw more than 25,000 visitors, almost doubling last year’s CAMP attendance.

“We are elated by the increasing interest in Modernism Week and the positive effect that our festival has on Palm Springs, our neighborhoods, and the entire valley,” said J. Chris Mobley, Modernism Week Board Chairman. “The worldwide publicity that the event generates continues to help brand the entire Coachella Valley as a Mecca for Modernism and architecture, which has a year-round influence on the valley’s tourism and international stature. The support of the City of Palm Springs and the larger community, our sponsors, partners, and volunteers makes this event one in which attendees plan to return to each year. In addition, I’m thrilled that we were able to disperse more than $1 million back to local neighborhoods and partners.”

Special thanks to the Modernism Week Board and each of our amazing sponsors, partners, media, volunteers, and friends for making every year better than the last!

We’re already looking forward to the next Modernism Week. Until then, keep following www.mwkly.com for the latest news and mark your calendars for Modernism Week Fall Preview 2016 (October 21-23, 2016) and Modernism Week 2017 (February 16-26, 2017).

Check out the gallery for some of our favorite moments from this year’s celebration of midcentury modern design, architecture, art, fashion and culture in Palm Springs!

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